The Church of England appears desperate for new members and has launched an advertising campaign that raises all sorts of emotional images - but which also have little to say about church. If a church can't be promoted without ignoring that it is a church, what's the point?

The BBC reports:

It perhaps says something about the church’s image, or self-image, that it advertises the faith without any mention of God, religion or church. A similar message comes from a poster ad created recently for (but not by) British churches, the slogan being “Church. Not as churchy as you think.” This advertisement is part of a campaign dreamt up by the Fallon agency, as part of the forthcoming Channel 5 programme, Don’t Get Me Started.

It’s interesting that churches have to be advertised at all. It says something about modern society that churches have to promote themselves alongside sports and dog treats in order to get attention or members. There was a time when attending church was a given, and if people changed they made new choices based upon word-of-mouth. Today church has become a commodity to be marketed, airbrushed, and advertised.

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