Sex in Advertising

Book of the Day: The Erotic History of Advertising, by Tom Reichert, Ph.D.

Sex sells - at least, that is the general perception that most people have. But is it true? And, if it is true, how and why does "sex sell" - everything from lingerie to soap to coal? What is it about sex and sensuality that they attract our attention, hold our interest, and actually get us to buy the associated products?

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