A forum member writes: [T]he harm is not just in the product. The harm is also in the advertisement. Like all literature, it has a conceptual impact on its audience. One impact it has on children is to reshape their values, typically in a bad way. Advertisement also frequently has highly undesirable cultural messages encoded in it (take a look, for example, at the depiction of boys and girls on the boxes of children's toys. With great frequency, you'll find the boys playing with the toys and the girls standing in the background watching them play).
Even if we concluded that there were a problem with kid-oriented marketing that needs to be “solved, most people would justifiably,be concerned about using censorship to do so. Another forum member points out, however, that “you can't put pornography in kid's TV shows“ and “Banning advertising/marketing aimed at those deemed children (whatever age cutoff you end up applying) is simply saying 'These people do not yet have the life skills/critical reasoning to see through the advertising'. Just as we don't let people vote or drive below a certain age.“ What do you think about the increasing marketing done towards younger and younger children and what, if anything, should be done about it? Read More...
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